Saucony, the elite running shoe company, hoped to create a dialog with its core community of runners. They hired Jay to make that connection by shooting and writing a brand-building film capturing the sport’s greatest race, The Boston Marathon.
Jay produced this short film, sprinkling visuals of the brand into the video while highlighting the real star – the passion these elite runners feel for an achievement known only to a relative handful of incredibly hearty souls.
- The film footage Jay shot proved perfect for a social media marketing and advertising campaign that secured the ad agency’s connection to this top running shoe brand.
So did these 9 very short spots taken from Jay’s footage, perfect for social media quick videos.
Jim Garaventi, Partner/Creative Director, Mechanica Advertising Agency
“Jay is an incredible resource – and person. A rare combination of many skills: writer, producer, cameraman, investigator, to name a few. A great doer, a great collaborator, a great partner.”